Dove follows up ‘Real Strength’ campaign with new ads showing the strength of masculinity
Dove has followed on from its ‘Real Strength’ campaign kick started at the Super Bowl with a new Men+Care campaign focuses on the changing nature of masculinity and the caring side of modern men.
Created by Unilever in partnership with the Wake Up Project, the campaign shows men helping each other and their children in a number of different situations.
It will run across metro and pay-TV in a 30s TVC targeting general interest programs supported by digital and video.
