DR MUMBO: Breakthough as IAB invents time machine

Tim Burrowes

January 30, 2009 2:01

As those who peruse the previous item will note, Australia’s Interactive Advertising Bureau has been busy outlining its plans for 2009, having issued a press release at 11am today.

Today, you will note is January 30.

Which made it all the more fascinating for Dr Mumbo to read in the release that:

“Details of IAB Australia’s first two events for 2009 have been outlined. The joint IAB Australia and AIMIA “Future of Digital Advertising” will take place on January 29th at Powerhouse Museum. Featuring an exceptional speaker roster, the half day seminar will explore issues facing marketers, agencies and publishers this year in the digital advertising market.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

Advertising IAB Internet Advertising Bureau Media PR

3 COMMENTS

JJ 30 Jan 09

I wouldn’t mind a trip in IABs’ tardis if it could transport me back to about 6 months ago pre – GFC 🙂

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Simon T Small 31 Jan 09

Yeah and who reads websites these days anyway.

I heard the event wasn’t awesome, in fact was judging was fairly poor…

Ben Shepherd comments:
“Many have commented on the quality of the judges and the need for improvement in future … and many have reservations about how winners are actually judged … given no entries are audited and year after year there are some extremely odd and anecdotal metrics given that seem to be accepted as fact.

I was sitting on the same table as two agency heads and both didn’t seem too impressed with any part of the awards. One commented on how out of 80% of the finalists he has never seen any of the campaigns in situ.”

http://mimelbourne.blogspot.co.....recap.html

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