IAB creates new structure in bid to maintain online growth

Tim Burrowes

January 30, 2009 1:50

Fisher

Australia’s Interactive Advertising Bureau has launched a series of iniatives in a bid to keep the medium’s growth on track despite coming tough economic times.

Paul Fisher, CEO of the IAB, told Mumbrella this afternoon: “Nobody really knows how it’s going to go, but I think we should still be optimistic and be aiming for 20% over the year.” However, he conceded that when the figures come out for the last quarter of 2008 in the next few days they may show a slowdown.

His comments come against a backdrop in which several of Australia’s large portals are understood to have been struggling to sell their inventory for February.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.