DR MUMBO: Gruen Transfer Returns, and we publish our first verbatim press release

Normally we don’t just paste up press releases (we’re not Campaign Brief, after all). But on a Friday afternoon, Dr Mumbo suspects he won’t be able to beat this effort covering the new series of The Gruen Transfer from ABC PR Peter Ritchie:  

Brighter, fresher, sexier, longer-lasting – The Gruen Transfer is available again due to popular demand. 100 per cent new and improved. It cleans. It brightens. It slices. It dices. It gets rid of acne. It comes with a free set of serrated knives and an abdominal flexer. It could be yours for only 83 small, weekly payments of $49.95…*
Or you could get it free on Wednesdays at 9pm from March 18 on ABC TV.

Honest, funny and revealing, The Gruen Transfer, a runaway hit in 2008, is about how advertising works and how it works on us. It lifts the bonnet on the carefully constructed and manufactured messages that surround us all.