DR MUMBO: Mia Twitters; behind the scenes at the news; Underbelly ad angst

Tim Burrowes

February 12, 2009 11:31

Dr Mumbo is delighted to welcome Mia Freedman to the world of Twitter – and it’s all thanks to her pals at Droga5.

The former Cosmo editor, who now occasionally works with the start up ad agency, Twittered (of course): “Beautiful dinner last night at Droga. Appreciated my Twitter101 education. Ready to rock and roll.”

You can follow her at http://twitter.com/miafreedman . And if you haven’t done so yet, you can also follow Mumbrella at http://twitter.com/mumbrella .

This clip has been racing up the viral videos chart. Dr Mumbo is sure that much the same goes on during A Current Affair:

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

1 COMMENTS

JG 13 Feb 09

That clown who watched Underbelly sure seems to have been very prepared to write to the SMH even before Underbelly went to air. They obviously had a stop-watch and a pen and paper in hand from the outset. It’s amazing that they thought that the ads were intrusive, but all that clock-watching and writing things down wasn’t!

Dude – a word of advice. Sit back and enjoy the programme! Ads are the price you pay for not handing over any of your hard-earned.

Of course, there is no way it could have been someone from another network.

User ID not verified.