PR agency of the year – eventually; Secrets of the new Naked boss; The reef pros

They may be the AdNews PR agency of the year, but Weber Shandwick didn’t pick up the award for speedy communications.  

As Mumbrella readers may recall, the accolade was handed out last Thursday night. But what should finally drop into Dr Mumbo’s inbox this morning, but a press release from Weber Shandwick announcing the fact. It must have been quite a hangover.

Speaking of PR genius, Dr Mumbo turned to the web and crowdsourcing for background on the new boss of Naked Communication in Sydney after being beaten to the story last night because the agency accidentally sent the press release to the wrong email address. So here’s what we’ve learned about Ian Perrin, the man who’s looking to fill Mat Baxter’s shoes …  

1. He’s doesn’t know anyone. The evidence? His LinkedIn profile  has zero connections.
2. He’s not into blogging. The evidence? He’s only written three posts on the Naked blog since last May.
3. But based on that we can conclude that: a)  he thinks Mindshare is screwed (he used to work for WPP); b) we can learn from Machiavelli; and c) the phrase “the end justifies the means” is underrated.
4. We can find no evidence that his nickname is Lea & Perrin, which would have justitfied the otehrwise random image on the right.

Fortunately, when Dr Mumbo put the call out, the Twitterati came running. So here’s the real dirt…