Drinkers serenade designated drivers with ‘You are the wind beneath my wings’ in Queensland government campaign
The Queensland government has positioned designated drivers as #LiftLegends in a campaign seeking to reduce drunk drivers on the road over the Christmas season.
Created by Publicis Worldwide, the ad features children, friends, partners and bus drivers as #LiftLegends as they give those who have been drinking a lift home.
I hate this advertisement so much I refuse to watch any channel that airs it. Nice work.
The repetitiveness of this ad does not stop people from potentially drink driving, nor will any commercial. Speaking to a few people who love cricket but want to end there existence upon seeing this ad for the umpteenth time during, this ad will cost more lives then it saves. Personally speaking, this is exactly the badly repetitive nonsense that will eventually put me in an early grave. Repetition does not solve the problem.