Drivers urged to ‘think twice’ over long weekend in Ogilvy push for Transport for NSW

Motorists are being urged to “think twice” in a new TV advert from Ogilvy and Mather Sydney ahead of the long weekend when driving offences will incur double demerits.

The integrated campaign for Transport for NSW will also include radio commercials and digital banner ads, with the radio and TV executions translated into Arabic, Cantonese, Vietnamese and Mandarin for broadcast on non-English media stations.

https://www.youtube.com/watch?v=spgwagmrCN0

The 30-second TV ad dramatises the “think twice” message by showing a driver being stopped and questioned by two identical policemen