Droga5 to ‘reinvent’ digital offering following Brett Mitchell’s move to Pollen

Brett Mitchell, director of digital at Droga5, is leaving the agency to join Pollen Digital, a move that has prompted Droga5 to ‘reinvent’ its digital offering.

Sudeep Gohil, executive planning director/partner at Droga5, told Mumbrella: “Brett’s departure has given us the opportunity to look at how we actually staff for digital solutions, so rather than simply replace him we have sought to reinvent our digital department.”

Recent digital hires at Droga5 include Andrew Knott from Holler – as a creative technologist – and integrated producer Ryan Chong, who joined from W+K London this week.

The restructure, which is still being worked on internally, will see digital placed “at the heart of the agency”, and the notion of a digital department removed, Gohil explained.