Droga5’s Belinda Drew joins ABC as head of marketing

The ABC has appointed Droga5’s former chief client officer Belinda Drew as its new head of marketing.

Drew replaces Karen Madden, who was ABC’s head of marketing since 2021.

Drew joined Droga5 in 2020, where it was named The Monkeys. Prior to this, she spent close to seven years at Leo Burnett, three years at TBWA, and three-and-a-half years at Ogilvy.

ABC’s director of audience Milla McPhee was chief strategist at Droga5 until joining the national broadcaster three months ago.