DTDigital drops ‘digital’ from its name, relaunches as creative technology agency
STW Group digital agency DTDigital has relaunched, shortening its name to DT and positioning itself as a creative technology agency.
The announcement from STW Group:
December 5, 2012: Pioneering creative technology agency DTDigital, part of STW, has re-launched as DT with a model that is unique in the Australian market. The re-launch comes in response to fast-changing consumer behaviours and client needs as a result of new technologies.
DT’s Founder and Chairman David Trewern said: “As a key creative, technology and innovation partner to our clients, we must continue to blaze new trails. Constant change has been the key to our success, helping us grow five-fold over the past five years. Our clients’ digital needs are constantly evolving and so are we.”
My friend told me DT Digital is a real ‘boys club’ but I had NO idea it was this much of a sausage fest: http://dtdigital.com.au/about-us/practice-areas/
Dt Digital might not win any creative awards but they definitely win the award for longest most unnecessary press release ….
“It is rare to have so much depth and breadth of
capability in one agency.”
Ummm no it’s not. Reactive and VisualJazz are both in the same city. Sydney has Tequila, Soap and heaps more. Me thinks this is bs …..
@Sam. Nice beard!
Anyone shed light on the relationship between Dt Digital and Bank of Melbourne and NAB? Do they really have people working on both concurrently?
That’s one long press release….. which seems to suggest that DT Digital are now a full service agency? Albeit with a ‘Digital’ focus?!?
I look forward to seeing them raise their creative standards which to date have been pathetically poor. But I wont be holding my breath.
If dt digital has dropped the digital from its name, why launch a new website: dtdigital.com.au?
Or is that a typo?