Dumb Ways to Die takes Direct Lions Grand Prix
McCann Melbourne’s ‘Dumb Ways to Die’ has won the Direct Lions Grand Prix and two Gold Lions in the other categories for which it was shortlisted.
The agency also won two Bronze Lions in its two shortlisted categories: Best Integrated Campaign led by Direct Marketing and Guilt Trips for the V/Line in Travel Entertainment and Leisure.
Dumb Ways to Die was listed in the Best Integrated Campaign led by Direct Marketing, Social Media and Viral Marketing, and Public Health and Safety Awareness categories.
Leo Burnett Sydney’s Small World Machines campaign for Coca-Cola was awarded two Gold Lions and a Bronze Lion in the categories of large scale Ambient Media, Other Digital Platforms and Best Integrated Campaign led by Direct Marketing.
DWTD looked like a great campaign from the outside but would love to see the results if directly affected as I recall some numbers being quoted around consumer behaviour change on here a while ago that attracted a lot of questions….
Why is there only one comment in total for the two posts announcing double whammy an Aussie agency (and counting)
What amazing news for the Australian advertising and media industry and what an amazing effort by McCann Melbourne. The campaign is on course to become the most awarded campaign in history!
Stop being jealous for a while and put champagne on ice! This is great news for all of us