The Duplass Brothers struggle to make Cash by Optus TV ad in new content series for telco

Optus has again turned on the content tap to promote its new, contactless payment service, Cash – this time following the Duplass Brothers as they create a new commercial for the product for the telco.

A trio of new, lighthearted videos feature filmmakers Jay and Mark Duplass, who made the film The Skeleton Twins and TV show Togetherness, as they struggle to come up with good ideas to convey the message in a TV commercial hours before it is due to be submitted.

https://www.youtube.com/watch?v=Wu2FP3o2wWY

In recent months Optus has eschewed big TV campaigns for more data-led, longer-form content approaches, with the new work channelling the ‘anti-ad’ mentality of Optus’ Ricky Gervais work from last year.