Twitter is ‘over-valued’ by APAC marketers and ‘least satisyfying’, finds Forrester study

Twitter is among the most heavily used social media by marketers in Asia Pacific, but it also one of the least satisfying in terms of meeting business objectives for brands’ campaigns, a study from research group Forrester, suggests.

The microblogging platform is second only to Facebook as the most commonly used social medium among marketers in India, Indonesia, Singapore and Australia. But Twitter falls behind the likes of LinkedIn, YouTube and Instagram in terms of how happy marketers are with the business outcomes from using it.