Durex’s ad deemed inappropriate for using ‘sex’ four times in commercial
Reckitt Benckiser’s Durex has had one of its ads censured for failing to treat the issue of sex, sexuality and nudity with sensitivity.
The ad, which aired during catch-up episodes of Nine’s Australia Ninja Warrior and Britain’s Got Talent, featured images of the Durex Lubricant range with the words “nine out of 10 agree sex is better with a gel”.
Durex has had one of its digital ads banned
So it wasn’t banned, it was identified as running too early to be appropriate and shifted back a little; and it wasn’t because they used the word sex four times it was because of complaints surrounding an ad normalising the use of lubricants during sex being shown in a family timeslot?
I applaud the decision.
We all know what sex can end up producing. And once produced they may end up complaining about ads generations into the future – and we sure don’t want that!