Eaon Pritchard joins content marketing agency King Content as Melbourne head of strategy

Former Red Jelly strategic planning director Eaon Pritchard has joined content marketing agency King Content as head of strategy in its Melbourne office.

Pritchard finished up with Red Jelly in May after over a year with the Melbourne and Hobart based agency.

“The opportunity for content marketing has more in common with branded content and brand advertising than it does with digital marketing, that’s where I see the opportunity,” he told Mumbrella.

“I see us as in the same bucket as advertising agencies, PR and media agencies – it’s big media.”