EA’s original PR take

Credit to software company EA – it’s got an original PR strategy when it  comes to its games launches.  

Last week, saw the Sydney launch of The Sims 3, complete with catwalk.

And there was another interesting stunt to launch an EA game in the US. It featured a group of fake protesters apparently opposed to the game Dante’s Inferno on religious grounds. Sadly it fell into that relatively common category of easily-busted media hoax.

(hat-tip: Amnesia blog)