EA’s original PR take

Tim Burrowes

June 8, 2009 6:01

Credit to software company EA – it’s got an original PR strategy when it comes to its games launches.

Last week, saw the Sydney launch of The Sims 3, complete with catwalk.

And there was another interesting stunt to launch an EA game in the US. It featured a group of fake protesters apparently opposed to the game Dante’s Inferno on religious grounds. Sadly it fell into that relatively common category of easily-busted media hoax.

(hat-tip: Amnesia blog)

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Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.