Easier recipes and convenience celebrated in budget meal-kit service Dinnerly’s first TVC

Dinnerly, Marley Spoon’s budget meal-kit delivery service, has launched its first-ever TVC in Australia.

The ad angles on the increased convenience of Dinnerly as opposed to its competitors, because the business is operated through its app and it offers simpler recipes to customers.

Created by Abel Creative and produced by Heckler, the ad utilises a combination of animation and live-action to highlight this convenience.

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