How I ate free for 21 days by using Instagram
Using Instagram and, in particular, influencer outreach, Lauren Oakes explains in this guest post how she ate for free for 21 days using only the power and reach of social media.
Working in marketing means you need to be constantly be learning. We wanted to explore the power of Instagram and in particular influencer outreach, striving to dig deeper into this to gain insights to further our offering to our clients.
What we did
The challenge was to eat for free for 21 days using only Instagram outreach based around our Instagram accounts eating.melbourne and cocktails.melbourne.
How many followers of those 70k did you buy/bot?
I agree, social marketing works.
Regarding this exercise, is there clarity on how many of the 70k followers were based in Melbourne? Are there engagement metrics around the posts, which show local Melbournites engaging or viewing these posts? Did any of the sponsors/restaurants ask for this kind of data either pre-sponsorship or post campaign?
Got it.
Now all we need to do is to get all the homeless people a mobile and an Instagram account.
Having thumbed through your Instagram you don’t seem to have disclosed anywhere what was free and what you have paid for. The ACCC has something to say on this. You also seem to have a lot of followers who are not from Melbourne. I’m surprised at Mumbrella publishing this rubbish.
This is a brilliant post, you make ROI to both sides (restaurants and influencers) crystal clear. My question is: 1. For an influencer, how much time daily/weekly to do a similar deal? 2. For restaurants, whats a good way to find other influencers to do the similar promotion, if influencer does not proactively reach out to them, in fact, whats the more common, brands reaching out to influencers or the other way around? How many such influencers are needed on regular basis? I can imagine a restaurant will not have the bandwidth to support a dozen influencers every day.
And then ask $180 a post with no disclosure…apparently.
Did I miss the part where actual ROI was demonstrated for the restaurants?
A nice stunt to show how influencers benefit when they’re in high demand (unjustifiably so), but no one seems to be able to demonstrate the value for marketers beyond anecdotal…
What a crock of shit. This isnt influencer outreach. She also works at Megaphone Marketing who say they’re Melbourne’s Top Agency. Good one……