‘Eat Fresh. Feel Good’: Subway evolves brand platform
Subway has a new brand platform, honing into the brand’s better-for-you positioning with the addition of the words ‘feel good’ to its long standing ‘eat fresh’ mantra.
The new platform comes to life in a campaign created by Publicis Worldwide Brisbane, part of Subway’s bespoke agency, Team Fresh.
“Subway ANZ has been on an exciting transformation to deliver Eat Fresh. Feel Good – a brand platform anchored by that unmistakable feel-good sensation you get when you fuel your body with better-for-you food,” said the brand’s director of marketing ANZ, Rodica Titeica.
