EBay Australia appoints We Are Social as social and influencer marketing agency of record
We Are Social has won online shopping giant eBay Australia as a new client, tasked with serving as its influencer marketing and social agency of record.
The appointment wraps up a competitive pitch process, and sees the socially-focused creative agency bolster eBay’s presence on Instagram and TikTok, in addition to facilitating local creator partnerships.
Overall, We Are Social is required to increase community engagement, drive audience growth and enable “retail moments” across the digital marketplace’s categories, such as car accessories and parts, trading cards and pre-owned fashion.
