EBay hands global media account to new agency: ‘Their support will be critical’
EBay has awarded its global media account to a new agency, moving on from incumbent EssenceMediaCom.
This week, the company announced that it has handed the account to iProspect, a dentsu company, after an “extensive review process”.
In a statement given to Mumbrella, eBay said it is going through a global transformation and to support this, wanted to identify a media partner who can “help us identify synergies and scale globally while staying true to the unique needs of our customers within each market”.
“While we were very impressed with all the agencies who participated, iProspect stood out for their passion of the eBay brand and their strong operating model,” the statement reads.
