EFTPOS wins Mumbrella’s Ad of the Month

An ad promoting the use of EFTPOS rather than the use of credit has won Mumbrella’s March Ad of the Month.

The ad, called You Are King by M&C Saatchi, aims to encourage regular Australians as the kings and queens of their financial destiny by spending their own money, rather than relying credit.

Neera Manawakul, Eftpos head of marketing, said: “We all want to have control over our finances. This campaign is about taking command by using your own money. People are looking for simple things to stay on top and eftpos’ one-touch chq and sav buttons is a simple way to be in control. That’s why ‘eftpos is the way Australia pays’.”

Credits:
Executive creative director: Ben Welsh
Art director/CD: Graham Johnson
copywriter/CD: Oliver Devaris
production company: Exit
director: Mark Malloy
editor: Rohan Zerna   – The Butchery
DOP: Jeremy Rouse
Music: Ian Barter – Music Mill
account manager: Mark Timmins
Agency producer: Christina Wilmot