‘eHarmony for brands’ consultancy launches
A consultancy that matches brands in the same way that eHarmony matches people has launched.
Called Brand Dating, the new venture uses an algorithm that finds similaries between a brand’s ambitions and attributes to help them find the right brand to partner.
The service costs $4,000 a year to use, with users guaranteed four matches per year. The site offers a free online brand personality test as an introductory offer.
God forbid anyone should be forced to use their brain…
What the…?
$1000 for a match? Sounds like networking for the rich and lazy…
I spend less on attending functions and get more than 4 matches a year…
Is it really that hard to find other brands that would compliment your brands ambitions and attributes?
If it is half as successful as eHarmony they will be doing well.
Thanks SL. Our premise is matches based on science and strategy, rather than convenience. Our services are equivalent to you being seated at those functions with just brands that have been strategically selected to complement your own, based on your brief. In dating terms its the difference between signing up to eHarmony versus going to a B&S Ball.