Eight big ambitions every marketer must have in 2010
Few would argue with the fact that the world has changed dramatically in the last 12 months. However, because Australia has been spared the worst excesses of the GFC, I feel there is a creeping complacency amongst Australian marketers.
A sense prevails that things are returning to ‘normal’ and we can get back to what we used to do. The truth is there is no ‘normal’ any more. Budgets are not. The consumer’s mindset is not. Media habits are not. Marketing has to come out of the bunker in 2010 with a healthy resolve to do things differently, to do it better.
This is the year when we need to have real ambition for our industry, to show it can answer the new challenges and have dissatisfaction for ‘normal’.
Here are 8 ambitions that will take you far in 2010:
A good article and certainly food for thought! Some of your advice extends to companies in relation to their employer branding and how they go about attracting talent in 2010 – for today’s job seekers can be likened to consumers who will continue to be spoilt for choice.
I agree, especially number 6. One thing I clearly remember from uni was my ad management lecturer giving us the rule to never use more than four words on a billboard.
With regard to number 7, is it even possible to devote oneself to the promotion of capitalism, with it’s internal necessity for continual expansion/growth and emphasis on the individual acquisition of capital, and remain honestly committed to progressive politics (apart from perhaps sexual politics)?
Great read, thanks Douglas
Really enjoyed the article Douglas. Especially the one about asking hard the questions. I just hope marketers give back straight answers.