ekaterra launches first Lipton campaign in almost 10 years via LOUD
Indie creative shop LOUD has launched the first new campaign for Lipton in nearly a decade, after being appointed to the brand’s creative account in May 2020.
The campaign is also the first under the brand’s new ownership, after since Unilever sold its tea business, ekaterra, to CVC Capital Partners Fund VIII in July. Following the sale, Omnicom Media Group (OMG) agency PHD was made media agency of record for ekaterra’s suite of tea brands in a global appointment.
