Electoral Commission focuses on young ‘missing’ voters in lead up to election

The Australian Electoral Commission has today launched a PR and direct marketing campaign aimed at encouraging 1.4 million “missing” Australians to enrol to vote in the lead up to the next federal election.  

Targeting the youth, who make up the majority of those who aren’t enrolled, the campaign uses celebrities and social media to encourage people to enrol.

Created by Mitchell Communication Group’s Haystac the campaign centres on the website Famous People Vote Too which features video clips of well-known Australians such as Ruby Rose, Dave Hughes, Eamon Sullivan, Stuart Clark, Sarah Wilson, and Aaron Pederson, as well as community groups, all publicly declaring their intention to vote.