Why there will be fewer people working in PR in 2018
From tech fatigue to the rise of the creatives, Eleven and Fleishman Hillard MD Roberto Pace shares his predictions for the year ahead.
Less greed more good
It’s been a big year, and we’re either riding high on the good we’ve done (like legalising same-sex marriage) or feeling low about the state of play (from Trump to the rising cost of everything).
There’s a feeling that policymakers aren’t doing enough (or are doing it too late), so we’re looking for other sources of inspiration. Brands more than ever can take a stand and act on issues that matter.
From gender equality to housing affordability, there’s a raft of challenges that need meaningful debate, and it feels like 2018 is the year where they’ll happen most. The challenge will be to do so with authenticity.
