Eleven of the world’s best ads
Last week saw the Cannes Lions advertising awards – a global competition showcasing the world’s best ads.
It was a poor year for Australia (and indeed downright disastrous in the print category) but there were plenty of good ads from the rest of the world.
For those unfamiliar with the Lions, over a week, trophies are handed out across every advertising discipline, to agencies from across the world.
As well as Bronze, Silver and Gold, the ultimate winner of each category picks up the Grand Prix. In theory, it’s a list of the world’s best ads.
Awesome stuff))
hate to be a party pooper but the AMV ad is a direct copy of a BRILLIANT idea 7 years ago by publicis dialog which won the dma grand prix at the time.
See some details here
http://www.marketingmagazine.c.....-activity/
This campaign actually generated 10% – yes 10% – donation to eyeballs ratio!
Can’t wait for the internet on TV over here
Choose a different ending has to be one of the most innovative and immersive campaigns that I have come across in a long time. They deserve the Grand Prix and I hope the results were what they planned on achieving. Congratulations to everyone involved.
How is this a poor year for Australia? 44 lions in total by my count, a Grand Prix for media, and 11 Golds in total. Not too shabby at all for a nation of twenty-something million.
What would have been a more appropriate figure?
Hi Mg,
Fair point – At the time I wrote that post, I didn’t have the final results. The solid performance in the final day’s Film Lions lifted things back up somewhat – not quite as good as last year’s Best Job- driven highs, but not bad.
Cheers,
Tim – Mumbrella
Tim, I’ve just worked out the world rankings for 2010 Cannes Lions: Australia once again ranked #6; NZ placed equal 9th. A bloody good performance by the Australasians… http://www.campaignbrief.com/2.....-aust.html
In your list above you haven’t included Australia’s Media Lions Grand Prix, won by Leo Burnett Sydney for Canon ‘EOS Photochains’:
http://www.campaignbrief.com/2.....out-m.html
Samsung Canada ran an awesome ‘choose your own adventure’ style you tube campaign in 1998. Let the instinct guide you – https://www.youtube.com/watch?v=HoOCiaxIZF4
Hi Lynchy,
It was deliberate. I left out the PR Grand Prix too. I’m not sure you could count media and PR as advertising.
Cheers,
Tim – Mumbrella
Pretty serious omission if you’re going to categorise our showing as ‘poor’.
‘Everything under Australia’s media and marketing umbrella.’
Tim, doesn’t Mumbrella stand for everything under the media and advertising umbrella? I think our industry should definitely be celebrating an idea for a major brand, Canon, which transcends both the advertising and media industries. This idea is world class and shows that no matter which banner you march under, media or advertising, we are all lead by great ideas. Pretty massive omission.
Hi Advermedia person,
I totally agree that all comms ideas are worth celebrating. But it just so happens that this particular post was about the best creative campaigns.
Being the media category, the grand prix will have been given for the media thinking, not the execution.
Cheers,
Tim – Mumbrella
Thanks for your reply Tim. However I have to say your thinking is pretty old school. This same ‘media thinking’ also picked up a gold in Direct at Cannes and was a recent Silver winner at Clio in Integrated. Trust me, you don’t win in media without a great creative execution. Would you have posted LynxJet a few years ago?
Also, #6 in the world for Australia is a bloody great year. Spread the love my friend. The slaughtering of Droga 5 is a bit rough as well. I guess everyone’s entitled their opinion but surely there is something positive happening in the world.
I don’t think I disagree, Advermedia. It’s good media thinking.
But again, it’s not the ad that won the award, it’s the media strategy.
It so happens that the same agency did both (which in itself is a massive criticism of the Cannes Media Lions – media agencies don’t seem to have the award-entering skills to win this category, so it tends to be dominated by ad agencies. You put your finger on it: “you don’t win in media without a great creative execution”. isn’t that a big flaw of the category?)
Again, this post is the best ads, not the round-up of grand prix winners, or round-up of best communication ideas (to include the PR category too). There’s a place for that, but this piece isn’t it. If I was doing a post on the ten bets PR camapigns (which seems like a good idea, actually), I wouldn’t include ads.
Cheers,
Tim – Mumbrella
Media agencies certainly do have the award entering skills. OMD Auckland won the Media Lions Grand Prix in 2007, Universal McCann Sydney won it in 2006 and in 2002, Mediacom Tel Aviv in in 2005, OMD Santiago in 2004 and 141 Palace Plus Auckland in 1999
By the way, while Leo Burnett Sydney entered Canon EOS Photochains, some credit should also go to media agency MEC Sydney.
lynchy. stop.
16, so if MEC Sydney had bothered to enter the award they would have won the Media Grand Prix? Bet they wish they made the effort!
And if they were the media agency how could Leo Burnett win it?