Elite Daily boss: ‘If Buzzfeed and Vice had a lovechild it would be us’

May 1, 2015 10:03

https://www.youtube.com/watch?v=MNohIQelVl4&feature=youtu.be

The president of US youth orientated news website Elite Daily says publishers who think they can just spend money to acquire a young online audience are kidding themselves.

In a video hangout with Mumbrella, Miguel Burger Calderon said publishers who failed to recognise the “fickle” nature of the millennial audience were setting themselves up for failure.

“The first thing that comes to mind is you can’t just throw money at a problem and think it is going to solve itself,” said Burger Calderon, in an interview where he also flagged his desire for an Australian expansion.

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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