Seven’s Downton Abbey sinks to all-time low as ABC’s The Checkout grows audience
Seven’s Downton Abbey on Seven at 9pm has sunk to an all-time low of 635,000 metro viewers, after claiming an audience of 723,000 viewers last week.
It was out-rated by Nine’s The Footy Show, airing from 8.40pm, which grabbed an audience of 696,000 after 674,000 metro viewers tuned in last week. The Footy Show was the most-watched show across the key advertising demographics (16-39, 18-49 and 25-54).
While Downton’s audience has not taken to its Thursday night time slot is has not deserted the show completely, with time-shifted numbers showing last week’s episode was watched by an extra 261,000 viewers to take its total audience to 984,000.
Nine won the night with an audience share of 20.7 per cent as Seven claimed a share of 19.4 per cent. Ten grabbed third place with a share of 13 per cent just ahead of the ABC’s share of 12.9 per cent
Imagine how much better those figures would be if 99% of fans hadn’t watched it 6 months ago?
Why is it that every time Channel 9 (primary) wins the night, Mumbrella then adds the other channels to make sure that 7 wins?
Mumbs, because that is the way the official data is released – channels and networks. It’s Media 101.