YouTube says it now has bigger 18-49 audience on mobile alone than US cable TV networks

May 1, 2015 9:38

YouTube Brandcast Presented By Google - #Brandcast

CEO of Youtube Susan Wojcicki speaks at Brandcast event in New York City. (Photo by Stephen Lovekin/FilmMagic for YouTube)

YouTube celebrated its tenth birthday with a clear pitch to US media buyers: it now reaches more people in the coveted 18-49 demographic on mobile alone than any American cable TV network through broadcast channels.

Last night the video platform put on one of the biggest Newfront events at this year’s festival, with more than 2,000 people attending its Brandcast show at Madison Square Garden, with CEO Susan Wojcicki pushing the strength of the platform on mobile.

“Last year, we announced YouTube reached more people between the ages of 18-49 than any cable network,” she told the audience. “So, good news is according to Nielsen, that’s still true… but this year, our mobile growth has been so strong in the US that YouTube now reaches more 18-49 year olds on mobile alone than any cable network.

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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