Elle Macpherson’s Welleco taps Superhuman as Australian media agency
Elle Macpherson was 'run down' before she started on the supplements
Indie agency Superhuman has added another client to its portfolio — Welleco, an international wellness brand from Australian supermodel Elle Macpherson.
Superhuman will act as the brand’s Australian media partner, covering media investment, strategy and planning.
“WelleCo is focused on developing a media strategy that aligns directly with our commercial objectives, rather than running campaigns in isolation,” Welleco chief marketing officer Claudia Dwyer said in a release.