Elle Macpherson’s Welleco taps Superhuman as Australian media agency

Indie agency Superhuman has added another client to its portfolio — Welleco, an international wellness brand from Australian supermodel Elle Macpherson.

Superhuman will act as the brand’s Australian media partner, covering media investment, strategy and planning.

“WelleCo is focused on developing a media strategy that aligns directly with our commercial objectives, rather than running campaigns in isolation,” Welleco chief marketing officer Claudia Dwyer said in a release.

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