Elyse Knowles, Daisy Pearce and Nikki Van Dijk join the fight to de-stigmatise periods for TOM Organic
TOM Organic has joined the fight to de-stigmatise conversations about menstruation with a new campaign that stars model Elyse Knowles, AFLW player Daisy Pearce and pro surfer Nikki Van Dijk.
The campaign comes as regulatory body Ad Standards revealed it had received over 600 complaints about Libra’s #BloodNormal campaign. Aggrieved TV viewers called Libra’s ad ‘offensive’ and ‘degrading’, however Ad Standards dismissed the complaints.
TOM’s campaign also seeks to have a more open conversation, and shows the Australian women sharing personal stories about growing up and learning about their bodies. The videos are intended to “champion open and honest conversation on periods as well as educate on the benefits of organic products.”
Earnest and up its own front bum.
Toms needs to be more mass in its appeal and a little less 90’s. Don’t know if anyone will ever see this.