Emily Searle named planning director at Sparro by Brainlabs
Sparro by Brainlabs has appointed Emily Searle as planning director.
The announcement:
Emily Searle has been appointed as planning director at independent digital marketing agency Sparro by Brainlabs, as they continue to grow their full-service media planning and buying capabilities.
Emily Searle joins Sparro with nearly 25 years of experience in media and publishing.
“I am so excited to join such an incredibly successful agency,” said Searle. “There’s a huge opportunity to support both new and existing clients in engaging upper-funnel audiences and helping build brands. I can’t wait to see where we can take the agency.”
“The way these guys use data to make decisions is incredible — it’s been refreshing to work alongside that capability and use it for better planning and measurement of media,” said Searle.
Searle will work closely with media & growth lead, Gino Hadiutomo, and managing partner, Sarah Davidson, to lead the direction of media planning in the business. Davidson was promoted to managing partner in November 2024 after a year in the 120-person agency group, including creative agency, Jack Nimble.
The agency currently holds a roster of around a dozen full-funnel media clients including Under Armour.
Sparro Co-Founder, Cameron Bryant, said that adding a planning director to the team was a vital next step towards growing this list as more clients demanded sophisticated integration between digital and offline media.
“We’re proud to have Emily direct our above-the-line media planning team. We’ve been upskilling our digital specialists for years, as well as making multiple mid-weight hires across planning, buying and programmatic — and now Em brings a wealth of experience and insight to the team,” said Bryant.
“Offline media is one of Sparro’s fastest-growing service offerings. A number of our existing clients now spend the bulk of their marketing budgets on digital channels and many of them are consolidating their agency villages — keeping us as their digital agency of choice and entrusting us to bring the same data-driven decision-making to offline media planning.”
“Clients are extremely clear with what they want: more attribution through the whole media funnel. We’re focused on delivering just that.”
Sparro by Brainlabs was shortlisted for Specialist Agency of the Year at the Mumbrella Awards 2024, was named Microsoft Advertising Performance Partner of the Year 2024, and won the Google Agency Excellence Award for Measurement Solutions 2024.
Source: Sparro by Brainlabs
