Emotive rebrands for tenth anniversary after finally ‘nailing’ fame offering
Emotive’s founder and CEO Simon Joyce is confident the creative agency has “absolutely nailed” the way it structures its ‘fame’ offering after a long period of trial and error. Now, to coincide with its tenth anniversary, Emotive has undertaken a complete rebrand. Members of the leadership team have sat down with Mumbrella to share its story.
Emotive’s ‘fame’ offering has been an evolution for the ages.
Described as integrating five areas — social, talent, partnerships, brand experience and PR — into every brief from the start, it was designed to open doors to plenty of non-traditional briefs. And, it has done just that.
Over the past 12 months, a pattern has emerged. The agency has moved away from traditional TVC-led or OOH-led campaign work, instead leaning into the weird and the wonderful — large-scale activations, talent-led creative, even taking over and renaming one of the country’s most popular liquor stores.
Emotive has now hit the ten-year mark, a great achievement for an independent in this market (backed by a 51% ownership of ARN). It has 21 brand partners, including Hoka, Altos Tequila, Google, and the recently-announced Perfection Fresh, with an average client tenure of 4.7 years.
