‘Empowerment is so important’: Wavemaker’s award-nominated leaders on passion, support and creativity

As the only agency with nominees shortlisted in both individual people categories at the 2024 Mumbrella Awards, WPP’s Wavemaker is seemingly doing something right. Mumbrella’s Lauren McNamara sat down with the nominees – Peter Vogel, CEO ANZ, and Danielle Davies, Brisbane group strategy director – ahead of the ceremony on Thursday night.

With Danielle Davies competing against talent from Hatched, Ryvalmedia, Tracksuit and Howatson+Company, and Peter Vogel fighting for the win against Match & Wood, alt/shift/, The Media Store, and Think HQ’s leaders, the competition for the crown at the Mumbrella Awards on Thursday night is tight.

And while we all know the media and marketing industry loves to bang on about award nominations for client work – and more so if they win – there’s a different level of respect that can be appreciated when its a personal nomination.

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