Howatson+Co, Thinkerbell and more shortlisted for the 2024 Mumbrella Awards

The shortlist for this year’s Mumbrella Awards has been announced, with a strong force of industry professionals, brands and agencies in the running to win.

2023 winner Howatson+Company is storming into this year’s ceremony with fifteen nominations for: Mumbrella Award for Culture; Mumbrella Award for Insight; Mumbrella Award for Innovation; Mumbrella Award for Data – Driven Marketing; Mumbrella Award for Collaboration (with the agency having received two nominations for this category); Ad Campaign of the Year; TV Ad of the Year; Content Marketing Strategy of the Year; Social Idea of the Year; Under-30 Achiever of the Year; Best Use of Retail Media; Creative Agency of the Year; Independent Agency of the Year; and Full Service Agency of the Year.

2023 Media Brand of the Year – Urban List

Meanwhile, Thinkerbell has also returned to the Mumbrella Awards arena with nine nominations.

The agency is in the running for the categories: the above mentioned Mumbrella Award for Culture; Social Idea of the Year; Best Use of Experiential Marketing; Creative Agency of the Year; PR Agency of the Year; Independent Agency of the Year; Full Service Agency of the Year; and two nominations for Best Influencer Strategy – a brand new category introduced this year.

As always, the award nominations are not solely focused on creative and media agencies. Production companies and industry professionals will also have a chance to see their work spotlighted before their peers.

This year, Revolver, Jack Nimble, Infinity Squared, FINCH, Clockwork Films, and Chisel are up for Production Company of the Year.

As for individuals, the Under-30 Achiever of the Year and Industry Leader of the Year award categories are returning with a slew of industry talent.

For 2024, Howatson+Company’s chief media officer, Sasha Smith, Tracksuit’s head of marketing, Mikayla Hopkins, Ryvalmedia’s head of product and innovation, Jonathan Henshaw, Wavemaker’s group strategy director, Danielle Davies, and Hatched’s performance director, Clare Farrugia, are nominated for Under-30 Achiever of the Year.

And Industry Leader of the Year is a five-way battle between Wavemaker’s chief executive officer, Peter Vogel, Think HQ’s founder and managing director, Jen Sharpe, The Media Store’s chief operating officer, Jacquie Alley, alt/shift/’s chief executive officer and co-founder, Elly Hewitt, and Match & Wood’s chief operating officer, Christopher O’Keefe.

2023 Mumbrella Award for Culture winner – This Is Flow

The 2024 Mumbrella Awards will play out at the The Star, Sydney on August 1.

Tickets are available here.

The entire shortlist for the award ceremony is available below:

Mumbrella Award for Bravery

• ID Checks – M&C Saatchi Group for BWS
• Impressions – The Hallway for Boody
• Play It Safe – Sydney Opera House with The Monkeys
• Sunshine – CHEP Network for Queensland Health
• The Daily Issue – Innocean Australia for White Ribbon Australia
• Winnie-The-Pooh: The Deforested Edition – TBWA\Melbourne & Eleven with Paper Chase, FanClub PR, TBWA\Chiat\Day for Who Gives A Crap

Mumbrella Award for Culture

• Atomic212°
• Foundation Australia
• Howatson+Company
• The Works, part of Capgemini
• Thinkerbell
• WiredCo.

Mumbrella Award for Insight

• Autotranslate – TBWA Australia with Eleven for Mycar Tyre and Auto
• ‘Cost of Life’, Not Just Living – Provocate with YouGov for Suicide Prevention Australia
• Generation Gap – The Monkeys, part of Accenture Song for Meat & Livestock Australia
• ID Checks – M&C Saatchi Group for BWS
• I’m Dying Inside – Howatson+Company with FINCH, Mosaic for Modibodi
• PlayOn – Youth Sports Initiative – Year13 for Visa

Mumbrella Award for Innovation

• Bluey x Bunnings ‘Hammerbarn’ – BBC Studios with Dentsu Creative, Australia & New Zealand for Bluey
• Shift 20 Initiative – Special for Dylan Alcott Foundation
• The Cardboard Cake – The Hallway for The Wholegreen Bakery
• The Plastic Forecast – M&C Saatchi with Collider Studio, Resolution Design, UNXPCTD, Bang Bang Studios for Minderoo Foundation
• ‘Til Its Done – Football Australia with Ogilvy for The Matildas
• TOUCH – Howatson+Company with Eleven, We Are Social, McCann, Carat, Bus Stop Films, Heckler Sound, Stare Crazy for Mastercard and Westpac

Mumbrella Award for Data – Driven Marketing

• Afterpay Where You Wouldn’t Believe: Leveraging Data in Unimaginable Ways – Afterpay with BMF, Initiative, Analytics Partners, Kantar, MasterCard Analytics, Verve Insights
• Blood Donor Yearly Wrap Up – Australian Red Cross Lifeblood
• Crunching Data: How A New Flavour of FMCG Advertising Elevated Effectiveness Across the Portfolio – PHD with Trio, Annalect and PepsiCo
• From Jackpot to Creative in Seconds – Nunn Media for The Lottery Office
• FIFA Women’s World Cup 2023 Multicultural Fan Engagement Program – CulturalPulse for FIFA
• PetWatch – Howatson+Company for Petbarn

Mumbrella Award for Collaboration

• Hammerbarn – Dentsu Creative with Bunnings Warehouse for BBC Studios
• I’m Dying Inside – Howatson+Company with FINCH, Mosaic for Modibodi
• Shift 20 Initiative – Special Group with PHD Melbourne, Paramount Australia, Glue Society & Revolver for Dylan Alcott Foundation
• The Unforgettable Cake – Common Ventures with Biased, Hearthe Bakery and Cafe, UNSW, NeuRA for Meals on Wheels NSW
• TOUCH – Howatson+Company with Eleven, We Are Social, McCann, Carat, Heckler, Bus Stop Films, Heckler Sound, Stare Crazy for Mastercard
• True Colours – Australian Red Cross Lifeblood with Third Drawer Down, Sutherland Medical, Cancer Council, Movember, CHEP Media, TLA Worldwide

Mumbrella Award for Sustainable Practices

• GHD Christmas 2023 – SeenThis with MiQ Australia for GHD
• IBM Think on Tour Sydney 2023 – George P. Johnson with ICC Sydney for IBM
• JCDecaux Australia and New Zealand
• Paper Moose
• Put Your Money Where It Matters (+Others) – Silver Lining with Alchemy One, Good&Proper for Bank Australia
• Sustain by TBWA
• SeenThis

Marketing Team of the Year

• BBC Studios
• Domain
• eBay
• Football Australia
• Uber Australia

Sales Team of the Year

• Advertising by Uber
• Broadsheet
• carsales mediahouse
• Man of Many
• The Trade Desk

Media Brand of the Year

• Broadsheet Media
• Man of Many
• news.com.au – News Corp
• The Brag Media
• The Matildas – Football Australia

Marketing Technology Company of the Year

• Fabulate
• Ideally
• Meltwater
• The Trade Desk
• Tracksuit

Pro Bono Campaign of the Year

• All In Fight – Traffik Marketing with Clemenger BBDO, Made This, and Arize Communications for Fight MND
• Climate Doctor’s Certificate – CHEP Network for School Strike 4 Climate
• Irregular Chocolates – Clemenger BBDO Australia with MADE: THIS, Ryan L Foote Design Studio for Bowel Cancer Australia
• Second Chance Champions – Dentsu Creative with Final Sound, Smith & Western for Transplant Australia
• Shift 20 Initiative – Special for Dylan Alcott Foundation
• The Cardboard Cake – The Hallway for The Wholegreen Bakery

Ad Campaign of the Year

• Everyone Has A Thing – eBay with Special Group, EssenceMediaCom, Futurebrand, Jack Nimble, Pulse, Revolver
• Get Almost Almost Anything 2.0 – Special Group for Uber Australia
• Go Big On The Little Things – BMF for ALDI Australia
• I’m Dying Inside – Howatson+Company with FINCH, Mosaic for Modibodi
• Play It Safe – The Monkeys, part of Accenture Song for Sydney Opera House
• Sunshine – CHEP Network for Queensland Health
• The Ultimate Second Car – Poem Group with EssenceMediaCom, Hello Social, Special Group for Uber Carshare

TV Ad of the Year

• Go Big on the Little Things – BMF with Zenith Media
• Know What We Know – Stake Out – Howatson+Company with Beautiful State Production Company, The Editors, PHD Media
• Mitsubishi | Outlander Plug-In Hybrid EV | Unexpected Visitor – Clockwork Films with Richards Rose
• Telstra’s Footy Country – The Monkeys, part of Accenture Song
• Toyota HiLux ‘In The Middle’ – Saatchi & Saatchi Australia with Scroundel
• Get Almost Almost Anything – Magic – Special Group for Uber Eats

Media Campaign of the Year

• Go On, Feel Amaysim – Amaysim with Avenue C, whiteGrey
• Memorable Media Moments – Atomic212 ° with Tourism NT
• Australia’s Home of Homes– REA Group with Kaimera for realestate.com.au
• Save Glenden – Isaac Regional Council
• Uncloud Vaping – Bohemia with M&C Saatchi Sydney for Minderoo Foundation

Content Marketing Strategy of the Year

• Bringing More To The Table – 3rdspace for NEC Australia
• ‘Ghost Your Toxic Mate Forever’ Vape-free Campaign – Year13 with UM for Australian Government Department of Health & Aged Care
• I’m Dying Inside – Howatson+Company with FINCH, Mosaic for Modibodi
• ‘Know What We Know’ Content Transformation – Domain
• Thermomix Everyday Magazine – Thermomix with ARE Media
• Winch2Win – AFFINITY with UM, Thinkbell for Lion, XXXX

Best Use of User Experience

• “Alexa, Trick or Treat!” with M&M’S – Amazon Alexa Australia with Rosco Audio for M&M’S (Mars Wrigley Australia)
• Autotranslate – TBWA Sydney with Eleven for Mycar Tyre and Auto
• ID Checks – M&C Saatchi Group for BWS
• Postcodes of Origin – AFFINITY for Lion, XXXX
• TenSevenSeven – CHEP Network with Endava for Michael Hill

Social Idea of the Year

• Be That Teacher – Clemenger BBDO Australia with FINCH, ARC EDIT, Bang Bang Studios for Department of Education
• Go The Swisse To Sleep – Traffik Marketing with PMG, AMPR Group, Northbook Agency for Swisse
• I’m Dying Inside – Howatson+Company with FINCH, Mosaic for Modibodi
• Movember – Dentsu Creative Aotearoa for Movember
• Postcodes of Origin – Thinkerbell with UM, Affinity, Tribe, The Producers, Bang Bang Studios for Lion
• The Ultimate Second Car – Poem Group with EssenceMediaCom, Hello Social, Special Group for Uber Carshare

Best Use of Real-Time Marketing

• England Bitter – The Monkeys, part of Accenture Song for Carlton United Breweries, Victoria Bitter
• The Plastic Forecast – M&C Saatchi with Collider Studio, Resolution Design, UNXPCTD, Bang Bang Studios for Minderoo Foundation
• The Shop That Stops The Nation – WiredCo. for THE ICONIC
• Tim Tam at the 2024 AACTA Awards – The Arnott’s Group with AACTA Awards for Tim Tam
• ‘Til Its Done – Football Australia with Ogilvy for The Matildas

Under-30 Achiever of the Year

• Clare Farrugia, Performance Director, Hatched
• Danielle Davies, Group Strategy Director, Wavemaker
• Jonathan Henshaw, Head of Product & Innovation, Ryvalmedia
• Mikayla Hopkins, Head of Marketing, Tracksuit
• Sasha Smith, Chief Media Officer, Howatson+Company

Industry Leader of the Year

• Christopher O’Keefe, Chief Operating Officer, Match & Wood
• Elly Hewitt, CEO and Co-Founder, alt/shift/
• Jacquie Alley, Chief Operating Officer, The Media Store
• Jen Sharpe, Founder & Managing Director, Think HQ
• Peter Vogel, CEO, Wavemaker

Production Company of the Year

• Chisel
• Clockwork Films
• FINCH
• Infinity Squared
• Jack Nimble
• Revolver

Best Use of Experiential Marketing

• Hammerbarn – Dentsu Creative with Bunnings Warehouse for BBC Studios
• Postcodes of Origin – Thinkerbell with UM, Affinity, Tribe, The Producers, Bang Bang Studios for Lion
• Stay Tasteful While Tasting – DrinkWise
• Sydney NYE Fireworks + Calling Country – R/GA with City of Sydney, Sonder Films, Vandal, Solid Lines, Jody Just, Digital Burial for We Are Warriors
• The Spider-Man 2 Spectacular Save – Akcelo with Poem and EssenceMediaCom for Sony Interactive Entertainment Australia
• Transcend By Penfolds – Rizer for Penfolds

Best Use of Retail Media

• Hammerbarn – Dentsu Creative with Bunnings Warehouse for BBC Studios
• Payable Game – Complete Your Meal with a Coke – Uber with Coca-Cola
• Tastes Better with Pepsi Max – Special Group with Trio/PHD for PepsiCo – Pepsi Max
• Your 2nd Favourite Beer – Howatson+Company with Scoundrel for Matilda Bay Brewery

Creative Agency of the Year

• BMF
• Howatson+Company
• Special
• The Monkeys, part of Accenture Song
• Thinkerbell

PR Agency of the Year

• alt/shift/
• Eleven
• Herd MSL
• Poem
• Thinkerbell

Media Agency of the Year

• Atomic212°
• Hatched
• Match & Wood
• Nunn Media
• Zenith Media

Specialist Agency of the Year

• Enrichd Media Group
• Orchard
• Sparro by Brainlabs
• The General Store
• WiredCo.

Emerging Agency of the Year

• Born
• Going North
• It’s Friday
• Live To Create
• Supermassive

Promo or Experiential Agency of the Year

• Akcelo
• Rizer
• The Company We Keep

Independent Agency of the Year

• Akcelo
• Atomic212°
• Howatson+Company
• Special
• Thinkerbell

Full Service Agency of the Year

• CHEP Network
• Howatson+Company
• The Hallway
• Thinkerbell

Best Campaign with a Small Budget – NEW

• Climate Doctor’s Certificate – CHEP Network for School Strike 4 Climate
• England Bitter – The Monkeys, part of Accenture Song for Carlton United Breweries/Victoria Bitter
• Second Chance Champions – Dentsu Creative with Final Sound, Smith & Western for Transplant Australia
• Tay Tam – The Arnott’s Group for Tim Tam with The Neighbourhood, Publicis Groupe
• The Daily Issue – Innocean Australia for White Ribbon Australia
• The Pregnancy Paradox – Crave Global for Pure Mama
• The Unforgettable Cake – Common Ventures with Biased, Hearthe Bakery and Cafe, UNSW, NeuRA for Meals on Wheels NSW

Best Influencer Strategy – NEW

• For The Plot – Amplify with Akcelo and Alley Group for Tinder
• Go The Swisse To Sleep – Traffik Marketing with PMG, AMPR Group, Northbook Agency for Swisse
• Release Line – Thinkerbell for Lifeline
• The Delivery Bag in Disguise – Thinkerbell for Menulog
• The Ultimate Second Car – Poem Group with EssenceMediaCom, Hello Social, Special Group for Uber Carshare

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.

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topics 2024 Mumbrella Awards Clemenger BBDO Howatson+Company Match & Wood Mumbrella Awards Thinkerbell Uber

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