Energy Australia ad powers Aussie swim team sponsorship
Leo Burnett Sydney has launched a new campaign for Energy Australia to mark the electricity and gas supplier’s sponsorship of the Australian national swim team.
The ad breaks on national TV from tonight.
Leo Burnett Sydney’s chief creative officer Andy DiLallo said: “These swimmers have a focus most people can’t fathom. By showing that we are, quite literally, right there beside them through every stroke and every lap, as they strive to reach their dreams in the early hours, it demonstrates that we understand that great things can be achieved through the power of energy”.
they should of made it funny.
they are good at making ads that are funny.
this just feels a bit blah
I think that will be a really Great Step,but only when if they follow what they are saying. well let see what happen!
Beautiful, but a little directionless.
You must be able to get all those shots from stock by now – this stuff has been done a million times and where’s the connection to the client? You could put just about any logo on this ad and many people have.
The music is great, what is it
Music is great but a pity we wan’t hear the words. I have no idea what it is all about.
This is absolutely amazing! im a swimmer myself and its exactly what i do! i get up and its black to jump in a cold pool. it holds so much meaning. its great. 🙂