‘Flying Objects’ to deter the safest Kiwi drivers from speeding

An ad from the New Zealand Transport Authority highlights the damage done to a driver’s internal organs in a car crash.

Called ‘Flying Objects’, the spot also uses slow motion footage of loose objects in a car hitting the dashboard.


The ad targets everyday drivers and their passengers stressing that even with the best protection and safest cars, they are still vulnerable to injury in a crash.

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