Energy Australia ‘lights the way’ in new campaign

Energy Australia has released its new campaign highlighting examples of human ingenuity that drives the energy company to ‘Light the Way’.


energy-aus-campaign

In collaboration with Cummins & Partners, the agency won the account in February last year, the 30-second video opens with “we humans are an ingenious bunch, give us a problem and we’ll find a way to solve it”, showing inventive solutions to serious human problems.

The spot lists the ways in which Energy Australia plans to ‘light the way’, including off-setting carbon emissions, partnering with leading thinkers and investing in renewable resources.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.