Energy drink launches campaign offering body-builder removalist service and more

A $4.5m campaign that will run across multiple platforms for energy drink V is aiming to offer to its customers experiences that money can’t buy.

Created by Clemenger BBDO Sydney, the campaign, centred around a rental service will include offers of body building removalists, a pimped-out jacuzzi truck, and puppy wingman to V customers who collect barcodes through an invented company, V Rentals.

A 60-second ad will be backed by four 15-second clips.

Alongside the TVC is a series of webisodes that follow V-Rental owner Glen Gibbon and his experience running the company with casting directors Dave Collins from the Umbilical Brothers and stand up comedian Paul Ayre.