Energy Safe Victoria highlights invisible dangers in Be Sure campaign

Energy Safe Victoria has launched the latest iteration of its ‘Be Sure’ campaign, marking the first work for the government agency from cummins&partners, following a competitive tender process earlier this year.

The campaign aims to highlight the invisible danger of carbon monoxide by using orange smoke to represent the seeping gas, with the imagery of a distinct old gas heater (as seen in numerous old houses), the looming smoke, and the tagline ‘Be Sure’, urging Victorians to get their heater serviced once every two years by a qualified gas-fitter.