EnergyAustralia spoofs game show to promote its Victorian ‘Perfect Plans’

Miranda Ward

November 7, 2013 11:45

EnergyAustralia has launched a new campaign promoting its ‘Perfect Plan’ ePlans to Victorians via a cheesy game-show format.

The campaign introduces consumers to Energy Australian’s three new ePlans: Weekend Saver, Night Saver and Regular Saver.

The ‘game show’ format of the campaign is interactive, allowing viewers to click links to ask particular questions which takes the viewer to new videos.

https://www.youtube.com/watch?v=_ElHDhjL8Dg

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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EnergyAustralia spoofs game show to promote its Victorian ‘Perfect Plans’

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