EnergyAustralia creates game show experience using outdoor panels

EnergyAustralia has extended its Perfect Plan campaign, which promotes its ePlans to Victorians via a cheesy game-show format, across Melbourne shopping centres with an interactive campaign that dispenses information cards to consumers.

Using Ooh Media’s dispensing shopaLite technology, the panels feature a red button that when pressed dispenses information cards about the brand’s pricing plans.

EnergyAustralia’s head of product and brand marketing Simon Brady said: “The retail environment is the best way to reach our target audience – it’s an area where they spend an extended period of time, and it’s also an interactive and exciting space.”