Enero’s new focus: global acquisitions and local martech
Enero Group’s CEO Brent Scrimshaw and Nick Burton talk to Mumbrella’s Calum Jaspan about the global strategy, what areas are of focus in the local market, and how recently-hired Burton is going to execute what he was brought in to achieve.
On 1 July, the first day of the new financial year, Australian-owned and Sydney-based global agency group, Enero, announced the appointment of Nick Burton as group strategy and M&A director.
Burton’s hire comes a year on from Brent Scrimshaw’s appointment as CEO, which eventuated in a year of priming Enero for the next phase of its expansion, with Burton’s title a good indicator of what is to come.
A busy year has seen Enero scale up its strategy, and so far progress is exceeding Scrimshaw’s expectations. The group boss cites “world-class” work the agencies are creating for key clients such as Aldi, Hyundai, McAfee and Boehringer Ingelheim as the main driver. He would say that, of course, but he goes into more detail.
