Engage Gen Z with adventure
New research shows Gen Z prefer valuable prizes over easy entry mechanics, demonstrating prize selection is critical to audience growth and engagement.
According to research by Adrenaline, promotions of all types remain widespread, with 70% of Australians aged 18 to 24 entering a competition in the past 12 months and 53% sharing personal data to enter via register or sign-up mechanics.
However, prize selection is more important than ever to cut through and drive action. 67% of Gen Z are motivated to enter competitions because the prize seems valuable, higher than any other age cohort. In contrast, easy entry mechanics only motivated 41% of the same cohort to enter.
What prizes are most valuable?
Adrenaline is here for the adventurers. For over 20 years we have been connecting the adventurous at heart with the adventures they seek, as the largest adventure marketplace in Australia.
