Enthral secures role as Australian PR agency for Atlantis Dubai

BY Rosie Drew

September 25, 2024 7:43

Enthral secures role as Australian PR agency for Atlantis Dubai

Enthral has been chosen as the Australian PR agency for Atlantis, The Palm and Atlantis The Royal in Dubai.

The award-winning destination made waves globally over a year ago with the launch of Atlantis The Royal, a three-day celebration attended by celebrities and special guests from around the world.

Last week, The Atlantis soared to ninth place in The World’s 50 Best Hotels 2024, climbing an impressive 35 spots to enter the top 10 and earning the esteemed Highest Climber Award for 2024.

Enthral’s selection comes after a highly competitive four-way pitch to spearhead public relations and influencer strategies, along with managing celebrity, content creator, and brand partnerships for both resorts in the Australian market, which offers immense growth potential for the brand.

This partnership represents a significant leap for the agency into the realm of global luxury travel, further enriching its already impressive portfolio that includes high-profile names such as Virgin Australia, Virgin Voyages, Crown Resorts, and RACV.

Atlantis Dubai public relations manager Hannah Cole said Enthral’s pitch demonstrated a deep understanding of the brand and properties, along with an impressive strategic and creative approach.

“Together, our goal is to showcase Atlantis Dubai as the must-visit destination for Australian travellers; we’re excited to work with Enthral to continue to elevate the experience and connect with a broader audience.”

Enthral’s founder, Cameron Smith, and managing partner, Michelle Beckett, attended Atlantis Dubai’s inaugural Agency Summit.

The Summit gave the agency partners a chance to experience the brand first-hand while planning the next 12 months.

Smith said he was thrilled to welcome Atlantis Dubai to the growing client partner roster.

“From the moment you step foot in these iconic properties, you are instantly transported into another world,” he said.

“From the food and beverage offering across both resorts, the luxurious rooms, the AWAKEN wellness centres that are beyond anything I’ve been into and, of course, the world’s biggest waterpark; Atlantis, The Palm and Atlantis The Royal are destinations in themselves.”