English Premier League rights drives Optus gains, researcher claims

Winning the Australian broadcast rights to the English Premier League may have paid dividends for Optus with a 1.1 percentage points bounce in the telco’s subscriber numbers since the deal was signed, according to figures from Roy Morgan Research.

The new research suggests the EPL contract, which Optus renewed just last week, has boosted the telco’s traffic. For Australians who watch the EPL, Optus mobile usage has climbed by four percentage points, to 23.8%.

Optus’ purchase of the EPL has paid off, Roy Morgan numbers show