Specsavers creates in-ad eye test for viewers with ‘Cubby House’ campaign

Specsavers has launched its latest ‘Should’ve gone to Specsavers’ ad which includes an eye test for viewers to complete while watching the ad.

Created by Cummins&Partners, and directed by Tim Bullock, the 30 second ad shows a father creating a “fairy princess” cubby house for his daughters with 15 deliberate mistakes included in the ad for viewers to find.

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